PR/Media Relations Specialist

PR & Communications · Toronto, Ontario
Department PR & Communications
Employment Type FTE
Minimum Experience Entry-level

PR/Media Relations Specialist

Job summary:


Who We Are

Nanoleaf creates smart home products that take ordinary experiences and make them extraordinary. We do this by inventing one-of-a-kind products that can help to improve the way we experience our everyday lives, building a strong team of passionate and motivated individuals who want to make an impact in the world, and through always designing with the customers’ needs in mind.


Founded in 2012 by three engineers on a journey to make green technology desirable, the company now has offices in Shenzhen, Paris, and Toronto, Hong Kong, Philippines, and selling in major retailers like Apple, Best Buy, and Home Depot. We are on a mission to build an amazing global brand and team and make a positive impact on the lives of our customers and employees. We love to promote from within, and work towards growing all of our employees toward their potential and career goals. We strive to promote a positive, collaborative and pleasant work culture where everyone can feel welcomed and supported within our Nanoleaf team. 


Learn more about us here:

nanoleaf.me

Linkedin.com/company/nanoleaf 

Instagram | Twitter @nanoleaf

Youtube | Facebook: @thenanoleaf

Tiktok | Twitch @nanoleafofficial


Who We’re Looking For

Experienced with press outreach? Skilled at building relationships with the media? Enjoy brainstorming different pitch angles and working in a fast-paced environment? Then we are looking for you!

We’re looking for a self-motivated PR Media Specialist to help elevate our brand awareness as we continue to grow. 

The ideal candidate has 2+ years of experience in media relations, pitching media, executing PR campaigns and preparing talking points for interviews; bonus if you’ve worked at a PR agency or have pitched for a consumer technology product brand before. You are driven, proactive, organized and enjoy rising to the challenge. You take ownership of your work and enjoy figuring out better ways to do things. You actively follow the world of PR and media editorials, and understand media pitching and building press relationships like the back of your hand. You have a knack for connecting with people, thrive in a fast-paced work environment, and excel at managing multiple projects at once. You are a strong team player with a thirst for learning, a collaborative spirit, and a positive can-do attitude. 


What You’ll Do

You will report to the Director of PR and Communications, and be responsible for managing key media relationships, brainstorming unique pitch angles for products and our brand, planning our press communications strategy, and acting as a representative of the Nanoleaf brand. You will be a vital part of executing PR campaigns and partnerships, and working with a team of passionate creatives who are masters of their craft.


Please send your resume, cover letter, and any portfolio work if relevant to be considered.


Responsibilities:

  • Media / Communication Strategy
    • Managing and planning the PR calendar to align with key strategies and campaigns throughout the year
    • Generating pitch angles for our products and company on a weekly basis
    • Creating communications plans for campaigns to target the right media for maximum exposure
    • Research and draft briefing materials and/or talking points to prepare internal team for interviews
    • Act as a media spokesperson on behalf of the company and address questions and complaints
    • Proactively align with other teams including sales and design to develop the best pitching strategies and timelines
  • Pitching
    • Media outreach and monitoring trends to secure coverage, reviews, interviews
    • Prepare articles and press releases for the media for various announcements and launches
    • Build and maintain existing relationships with media/press contacts to continually elevate our brand reputation
    • Proactive outreach to continually build our network and media lists
    • Assemble press kits
  • Events/Partnership
    • Manage and execute on incoming marketing inquiries from media, events and various brand partnerships
    • Plan and oversee press events
    • Networking and pitching to the press about the company and products at relevant tradeshows and PR events 
  • Other
    • Coordinate shipping of product samples
    • Assist with other PR/marketing-related tasks as needed


Requirements:

  •  2+ years of experience in media relations
  • Strong written and verbal communication skills 
  • Strong project management abilities 
  • Highly organized with excellent attention to detail
  • Good understanding of social media platforms including Instagram, Twitter, Facebook, Twitch and TikTok 
  • Self-motivated with a strong sense of urgency
  • Desire for continuous improvement & learning
  • Team player who is willing to provide assistance whenever and wherever needed


Preferred:

  • Smart home technology knowledge
  • PC or Console gaming experience
  • Meltwater or similar platform
  • Project management tool such as Monday.com or Asana

 What We Offer

  • Competitive compensation
  • Health and dental benefits
  • Centrally located downtown office that’s steps away from the TTC and Union/King Station
  • Opportunity to work in a startup style environment with funding backed by a cash positive business
  • A leadership team that cares about what success looks like for you and works with you to map out your career development and growth
  • Enjoy the freedom to express your creativity
  • Work in a team of positive, passionate and capable peers who love to work hard and play hard together
  • Quarterly team building outings
  • Work from home office stipend
  • Hybrid work from home + work in the office model (Wednesdays in office)
  • Free snacks in the break-room :)  





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  • Location
    Toronto, Ontario
  • Department
    PR & Communications
  • Employment Type
    FTE
  • Minimum Experience
    Entry-level